Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Experiment Videos

An experiment in designing effective warning labels.

G J Gorn1, A M Lavack, C R Pollack

  • 1University of British Columbia, Vancouver, Canada.

Health Marketing Quarterly
|December 9, 1995
PubMed
Summary
This summary is machine-generated.

Related Concept Videos

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Metabolic stabilization of acetylcholine receptors at newly formed neuromuscular junctions in rat.

Developmental biology·2010
Same author

Formation of neuromuscular junctions in adult rats: accumulation of acetylcholine receptors, acetylcholinesterase, and components of synaptic basal lamina.

Developmental biology·2010
Same author

Psoriasis disease severity measures: comparing efficacy of treatments for severe psoriasis.

The Journal of dermatological treatment·2003
Same author

Tobacco related bar promotions: insights from tobacco industry documents.

Tobacco control·2002
Same author

Message content of alcohol moderation TV commercials: impact of corporate versus nonprofit sponsorship.

Health marketing quarterly·2000
Same author

Encouraging use of coupons to stimulate condom purchase.

American journal of public health·1999

Creating multiple drinking and driving warning labels increases effectiveness. Labels designed by individuals similar to the target audience, such as same-sex peers, are more impactful.

Area of Science:

  • Social Psychology
  • Health Communication
  • Behavioral Science

Background:

  • Effective warning labels are crucial for public health campaigns.
  • Current government warning labels may lack targeted impact.
  • Designing impactful messages requires understanding audience perception.

Purpose of the Study:

  • To propose a model for designing effective drinking and driving warning labels.
  • To investigate the impact of label multiplicity and designer-target group similarity on effectiveness.
  • To compare student-designed labels with existing government labels.

Main Methods:

  • University undergraduates designed 49 warning labels.
  • A group of university students evaluated the labels' effectiveness.

Related Experiment Videos

  • Effectiveness was assessed based on perceived impact and quality.

    • Main Results:

    • Several student-designed labels were found to be more effective than the government label.
    • Labels created by same-sex designers for same-sex target groups showed higher effectiveness.
    • Designer-target group similarity significantly influenced perceived warning label effectiveness.

    Conclusions:

    • A multiplicity of warning labels increases the likelihood of high-quality, effective designs.
    • Enhancing similarity between label designers and target audiences improves message effectiveness.
    • Peer-to-peer design, particularly within same-sex groups, shows promise for impactful public health messaging.