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Consumer information development and use.

L A McCormack1, S A Garfinkel, J A Schnaier

  • 1Health Economics Research, Inc., Waltham, MA 02154, USA. Imac@her-cher.org

Health Care Financing Review
|March 3, 1997
PubMed
Summary
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Consumer health care purchasing decisions are increasingly supported by informational materials. Rigorous evaluation is needed to assess the usefulness and preferred delivery of these health information resources for consumers.

Area of Science:

  • Health Services Research
  • Consumer Health Informatics
  • Health Communication

Background:

  • Growing availability of informational materials to support consumer healthcare purchasing decisions.
  • Diverse organizations, including employers, providers, and state agencies, are developing these materials.

Purpose of the Study:

  • To examine the characteristics of informational materials used for consumer healthcare purchasing decisions.
  • To identify the inclusion of performance measures and consumer satisfaction data in these materials.
  • To assess the current state of evaluation for these consumer-facing health information resources.

Main Methods:

  • Case study approach involving interviews with 24 organizations.
  • Analysis of informational materials developed by these organizations.

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Main Results:

  • 10 organizations included consumer satisfaction ratings and performance measures; 4 used satisfaction ratings alone.
  • Printed materials were the most common dissemination medium, though other methods were also used.
  • Overall, the developed materials have not undergone rigorous evaluation.

Conclusions:

  • There is a need for rigorous evaluation of health informational materials.
  • Evaluations should determine material usefulness for consumers.
  • Research is needed on consumer preferences for receiving health information.