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Condition-specific performance information: assessing salience, comprehension, and approaches for communicating
J H Hibbard1, S Sofaer, J J Jewett
1University of Oregon, Department of Planning, Public Policy and Management, Eugene 97401, USA. jhibbard@Oregon.uoregon.edu
Health Care Financing Review
|March 3, 1997
Summary
Consumers find condition-specific health care performance measures relevant. Providing context about the healthcare setting improves understanding of these quality indicators.
Area of Science:
- Health Services Research
- Consumer Health Informatics
- Health Communication
Background:
- Evaluating healthcare quality is crucial for informed patient decisions.
- Understanding consumer perception of performance measures is essential for effective quality reporting.
- Previous research indicates a need for better communication strategies for healthcare quality information.
Purpose of the Study:
- To assess consumer views on condition-specific performance measures.
- To test an approach for communicating healthcare quality information.
- To determine if health care context information impacts consumer understanding of quality indicators.
Main Methods:
- Employed a mixed-methods approach combining a small experiment, cross-sectional survey analysis, and focus groups.
- Survey data from the experiment and focus groups were analyzed for comprehension and salience.
- Focus groups explored consumer perspectives on performance measures.
Main Results:
- The general consumer population perceives condition-specific performance measures as salient.
- Providing information on the health care context significantly influences consumer understanding of performance measures.
- Consumer comprehension of quality indicators is enhanced by contextual information.
Conclusions:
- Condition-specific performance measures are relevant to consumers.
- Contextual information is a key factor in improving consumer understanding of healthcare quality.
- Effective communication strategies for healthcare quality reporting should incorporate contextual details.