Decisions, decisions

Related Experiment Video

Updated: Oct 23, 2026

Operant Protocols for Assessing the Cost-benefit Analysis During Reinforced Decision Making by Rodents
07:05

Operant Protocols for Assessing the Cost-benefit Analysis During Reinforced Decision Making by Rodents

Published on: September 10, 2018

B Bourke

    Healthcare Alabama
    |February 6, 1997
    PubMed

    Keywords:
    Bioethics and Professional EthicsJoint Commission on Accreditation of Healthcare Organizations

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    Decision Making01:20

    Decision Making

    Decision-making is a fundamental cognitive process that involves evaluating alternatives and selecting among them. This process can range from simple choices, such as deciding what to wear, to complex decisions, like choosing a major in college or a career path. The complexity of the decision often dictates the approach we use, which can be broadly categorized into two types: automatic and controlled decision-making.
    Automatic decision-making is fast, intuitive, and relies on gut feelings...
    Decision Making: Traditional Method01:14

    Decision Making: Traditional Method

    The process of hypothesis testing based on the traditional method includes calculating the critical value, testing the value of the test statistic using the sample data, and interpreting these values.
    First, a specific claim about the population parameter is decided based on the research question and is stated in a simple form. Further, an opposing statement to this claim is also stated. These statements can act as null and alternative hypotheses, out of which a null hypothesis would be a...
    Reason and Intuition01:37

    Reason and Intuition

    The human brain processes information for decision-making using one of two routes: an intuitive system and a rational system (Epstein, 1994; popularized by Kahneman, 2011 as System 1 and System 2, respectively). The intuitive system is quick, impulsive, and operates with minimal effort, relying on emotions or habits to provide cues for what to do next, while the rational system is logical, analytical, deliberate, and methodical. Research in neuropsychology suggests that the brain can only use...
    Decision Making: P-value Method01:09

    Decision Making: P-value Method

    The process of hypothesis testing based on the P-value method includes calculating the P- value using the sample data and interpreting it.
    First, a specific claim about the population parameter is proposed. The claim is based on the research question and is stated in a simple form. Further, an opposing statement to the claim  is also stated. These statements can act as null and alternative hypotheses:  a null hypothesis would be a neutral statement while the alternative hypothesis can have a...
    Frustration and Conflict: Avoidance-Avoidance, Double-Approach Avoidance01:14

    Frustration and Conflict: Avoidance-Avoidance, Double-Approach Avoidance

    Avoidance-avoidance conflict refers to a psychological situation where a person must choose between two or more unpleasant alternatives. These conflicts are particularly stressful because neither option is desirable. This dilemma is often expressed in sayings like "caught between a rock and a hard place" or "between the devil and the deep blue sea." For instance, individuals who fear dental procedures may find themselves torn between enduring a painful toothache or facing the anxiety of...
    Frustration and Conflict: Approach-Approach, Approach-Avoidance01:20

    Frustration and Conflict: Approach-Approach, Approach-Avoidance

    Frustration occurs when people are obstructed or prevented from achieving a desired goal or fulfilling a perceived need. For example, when someone's input is ignored in a discussion, it can lead to feelings of frustration. Conflict, however, arises from opposing interests, goals, or actions. Conflicts can take various forms based on the nature of these opposing desires or goals.
    One common type of conflict is the Approach–Approach Conflict. In this case, a person faces two desirable options,...