Changes across 3 years in self-reported awareness of product warning messages in a Hispanic community

This study investigated the self-reported awareness of product warning messages among independent random samples of Hispanics in San Francisco surveyed from 1989 through 1992. Messages tested were primarily related to cigarette smoking and the consumption of alcoholic beverages. In general, respondents reported low levels of awareness of product warning messages with the exception of those messages dealing with the consumption of alcohol or cigarettes during pregnancy. Nevertheless, there were increases in awareness across years for the alcohol-related warning messages and for one of the cigarette messages, indicating that continued exposure increases awareness of the message. A notable proportion of the respondents reported being aware of a bogus message implying the presence of socially desirable responses in self-reports of message awareness. Gender, education, age and acculturation level of the respondents also showed effects on reported awareness of specific messages. Continued exposure to product warning messages seems useful in producing health-enhancing behaviors among Hispanics.