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The path of kyosei.

R Kaku1

  • 1Cannon, Tokyo, Japan.

Harvard Business Review
|June 6, 1997
PubMed
Summary

Global companies can address world problems and achieve profitability through kyosei, a business philosophy centered on cooperation. Canon

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Area of Science:

  • Business Ethics
  • Corporate Social Responsibility
  • International Business

Background:

  • Many global corporations grapple with balancing societal responsibilities and shareholder profit.
  • There's a recognized moral imperative for businesses to contribute positively to global challenges.
  • Existing frameworks often fail to integrate social good with sustainable business practices.

Purpose of the Study:

  • To introduce and explain the business philosophy of kyosei, defined as a 'spirit of cooperation'.
  • To outline a practical, staged implementation model for kyosei in global corporations.
  • To demonstrate the efficacy of kyosei through detailed case examples from Canon Inc.

Main Methods:

  • Conceptual framework development based on Ryuzaburo Kaku's principles.
  • Qualitative analysis of Canon's corporate practices and their alignment with kyosei stages.
  • Case study methodology illustrating the five-stage implementation of kyosei.

Main Results:

  • Kyosei provides a structured approach for companies to integrate social responsibility with profit.
  • Canon's experience demonstrates successful application of kyosei, fostering innovation and global impact.
  • The five stages of kyosei offer a scalable roadmap from internal cooperation to global problem-solving.

Conclusions:

  • Kyosei offers a viable and ethical framework for multinational corporations to pursue both profit and the common good.
  • The staged implementation of kyosei enables companies to progressively enhance their societal contributions.
  • Adoption of kyosei can lead to significant positive impacts on global issues, as exemplified by Canon.

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