Related Experiment Video
Updated: Mar 2, 2026
05:10
Multidisciplinary Approach to Obesity Management: A Case Report
Published on: May 30, 2025
1.4K
Improving marketing strategies for wellness.
1Breech School of Business Administration, Drury College, Springfield, MO, USA.
Marketing Health Services
|July 1, 1997
Summary
Health threat is the primary motivator for wellness behavior, surpassing the desire for exuberant well-being. Understanding these drivers is key for healthcare marketers and managers.
Area of Science:
- Health behavior research
- Health psychology
- Consumer health behavior
Background:
- Wellness behavior is influenced by complex psychological factors.
- Understanding motivations is crucial for effective health promotion strategies.
Purpose of the Study:
- To determine whether the desire for exuberant well-being or perceived threat to health best explains wellness behavior.
- To investigate the combined effect of these two factors on wellness behavior.
Main Methods:
- The study proposed six hypotheses to investigate the research questions.
- Quantitative or qualitative methods were likely employed to gather data on motivations for wellness behavior (specifics not provided in the abstract).
Main Results:
- Perceived threat to health emerged as the strongest motivator for wellness behavior.
- The desire for exuberant well-being was also a significant, though secondary, motivator.
- A combination of both factors was considered in explaining wellness behavior.
Conclusions:
- Healthcare organizations and marketers can leverage the understanding of threat perception and well-being desire for targeted interventions.
- Findings offer insights into optimizing health communication and marketing strategies to encourage wellness behaviors.
More Related Videos
08:27Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
Published on: September 27, 2019
7.3K
06:39Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
Published on: August 28, 2017
15.0K
Related Concept Videos
01:30Stress Prevention and Stress Management Techniques VI
290
Adopting a healthier lifestyle often requires overcoming significant challenges, but leveraging psychological, social, and cultural resources can facilitate meaningful change. Effective self-change hinges on understanding and applying key tools such as motivation and goal setting, which help sustain efforts toward long-term health benefits.
Motivation and Self-Determination
Motivation, the driving force behind behavior, plays a pivotal role at every stage of the change process. The research...
Motivation and Self-Determination
Motivation, the driving force behind behavior, plays a pivotal role at every stage of the change process. The research...
290
01:26Levels of Health Promotion and Illness Prevention
15.3K
Health promotion allows a person to control the determinants of health, resulting in an improved health status. It enhances the quality of life and reduces premature deaths. Health promotion and illness prevention programs help people make beneficial choices to reduce the risk of disease and disabilities. There are three health promotion and illness prevention levels: primary, secondary, and tertiary prevention.
In primary prevention, actions taken before disease onset prevent the disease from...
In primary prevention, actions taken before disease onset prevent the disease from...
15.3K
01:26Stress Prevention and Stress Management Techniques I
371
Stress prevention and management are crucial for maintaining well-being and building resilience. Techniques to manage stress include cultivating qualities like conscientiousness, a sense of personal control, and self-efficacy. Each of these traits significantly reduces stress and promotes healthier lifestyle choices and outcomes.
Conscientiousness
Conscientious individuals tend to be organized, responsible, and disciplined. They prioritize completing tasks and following structured routines,...
Conscientiousness
Conscientious individuals tend to be organized, responsible, and disciplined. They prioritize completing tasks and following structured routines,...
371
01:18Models of Health Promotion and Illness Prevention II
2.2K
The person's health status fluctuates continually, varying from being in good health to becoming ill and returning to being healthy. To understand the concept of illness prevention, there are two models. First, the health-illness continuum model is a graphic representation of an individual's wellness. It states that a person is considered healthy in the absence of physical disease and the presence of good emotional health.
The agent-host-environment model states that disease results...
The agent-host-environment model states that disease results...
2.2K
01:25Models of Health Promotion and Illness Prevention I
3.0K
A model is a theoretical way to understand a concept or an idea. Models can overcome barriers to health regardless of diverse economic and cultural backgrounds. In addition, models make the task easier by providing different ways to approach complex issues. There are two major health promotion models: the health belief model and the health promotion model.
The health belief model (HBM) attempts to predict health-related behavior in specific belief patterns. According to the HBM, a person's...
The health belief model (HBM) attempts to predict health-related behavior in specific belief patterns. According to the HBM, a person's...
3.0K
01:30Asthma-IV: Nursing Management
3.9K
The nursing management of asthma is a comprehensive approach that relies heavily on the expertise and dedication of healthcare professionals. It involves thorough assessment, accurate diagnosis, strategic planning, effective implementation, and diligent evaluation. By meticulously following this step-by-step process, healthcare professionals play a crucial role in providing the best possible care and treatment for patients with asthma, enhancing their overall health and well-being.
First, in...
First, in...
3.9K