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Updated: Jul 10, 2026

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods
13:04

Measuring the Subjective Value of Risky and Ambiguous Options using Experimental Economics and Functional MRI Methods

Published on: September 19, 2012

Measurement of consumer-patient preferences using a hybrid contingent valuation method

R M O'Conor1, G C Blomquist

  • 1Centre for Health Economics, Stockholm School of Economics Stockholm, Sweden.

Journal of Health Economics
|November 3, 1997
PubMed

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