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Current Trends in Nursing II01:30

Current Trends in Nursing II

Trends in nursing are multifactorial and associated with changes in society, within the nursing profession, and in other professions. Notably, telehealth and remote nursing contribute to successful healthcare delivery for numerous patients and help reduce stress for nurses due to nursing shortages. Nurses can reach patients, monitor their conditions, and interact with them using computers, audio, visual accessories, and telephones—for example, remote patient monitoring systems. Likewise,...
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Related Experiment Video

Updated: Jul 16, 2026

Using Visual and Narrative Methods to Achieve Fair Process in Clinical Care
14:32

Using Visual and Narrative Methods to Achieve Fair Process in Clinical Care

Published on: February 16, 2011

The role of the physician and the present and emerging health care channel.

K W Westbrook1

  • 1University of Memphis, USA.

Journal of Hospital Marketing
|December 8, 1996
PubMed
Summary

Physicians

Area of Science:

  • Health economics
  • Healthcare management
  • Organizational economics

Background:

  • Physicians play a critical role in healthcare delivery.
  • Understanding physician roles is key to analyzing healthcare systems.
  • Transaction Cost Analysis (TCA) provides a framework for studying economic exchanges.

Purpose of the Study:

  • To analyze the strategic positioning of physicians within the healthcare channel.
  • To explain recent trends in vertical integration among healthcare providers.
  • To propose a conceptual model for future healthcare channels under capitated payment models.

Main Methods:

  • Application of Transaction Cost Analysis (TCA) to physician roles.
  • Development of propositions to explain observed vertical integration.

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  • Conceptual modeling of future healthcare delivery systems.
  • Main Results:

    • Transaction Cost Analysis elucidates physician decision-making in healthcare channels.
    • Propositions identify key drivers for recent vertical integration among healthcare entities.
    • A conceptual model is presented for navigating healthcare channels with capitated pricing.

    Conclusions:

    • Physician positioning is significantly influenced by transaction costs.
    • Vertical integration trends are explainable through economic principles.
    • Future healthcare channels may require new models to adapt to capitated reimbursement.