Influencing physicians: the three critical elements of a successful strategy

This activity is designed for leaders and managers of healthcare organizations, particularly those involved in the development of physician incentive and physician management programs.

To describe the challenges inherent in influencing physicians and review the essential elements of any successful strategy for achieving physician support and participation.

1. Describe the reasons why healthcare organizations and medical groups need to influence physicians to be successful. 2. Cite the reasons why it is difficult to influence physicians. 3. Review the current strategies healthcare organizations and medical groups use to influence physicians. 4. Outline the three essential elements of any program designed to influence physicians.