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Consumers' increasing influence on health care.
1KPMG Peat Marwick LLP, USA.
Caring : National Association for Home Care Magazine
|May 7, 1998
Summary
Consumers are increasingly dominant in healthcare, influencing organizational decisions. A recent survey reveals surprising insights into this growing consumer power in the health industry.
Area of Science:
- Health services research
- Healthcare management
- Consumer behavior in healthcare
Background:
- The healthcare landscape is shifting towards increased consumer influence.
- Organizations face new challenges and opportunities due to consumer empowerment.
Purpose of the Study:
- To analyze the impact of the individual consumer's growing role in healthcare.
- To present findings from a survey on consumer influence in the health sector.
Main Methods:
- Survey research methodology.
- Analysis of consumer trends in the healthcare marketplace.
Main Results:
- The survey highlights a significant and surprising shift in consumer influence.
- Consumer preferences are actively shaping healthcare policy and strategy.
Conclusions:
- Healthcare organizations must adapt to the predominant consumer role.
- Understanding consumer behavior is critical for future healthcare success.