Related Experiment Video
Updated: Aug 11, 2026

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Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
Published on: September 27, 2019
Consumers are driving change
Abstract:
Should hospitals, which have traditionally defined payers and physicians as their customers, be concerned about issues of consumer interest? Evidence is growing that consumers are redefining the formula of success for hospitals. Consider these consumer-oriented changes made by some of the nation's leading health organizations.
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