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Related Experiment Videos

Consumer preferences in format and type of community-based weight control programs.

N E Sherwood1, N Morton, R W Jeffery

  • 1Division of Epidemiology, University of Minnesota, School of Public Health, Minneapolis 55454-1015, USA.

American Journal of Health Promotion : AJHP
|August 5, 1998
PubMed
Summary

Community members prefer low-cost, minimal contact programs for exercise and weight control. These programs, particularly those delivered via correspondence, show higher participation rates among health-conscious individuals.

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Area of Science:

  • Public Health
  • Behavioral Science
  • Health Education

Background:

  • Understanding community preferences for health programs is crucial for effective weight gain prevention.
  • Previous interventions have varied in format and engagement levels.

Purpose of the Study:

  • To assess preferences for different types and formats of eating and exercise programs.
  • To determine participation rates in various offered programs.
  • To identify characteristics of program participants versus nonparticipants.

Main Methods:

  • A 3-year randomized evaluation of a weight gain prevention intervention (Pound of Prevention study).
  • Involved 616 community volunteers across university and local health department sites.
  • Assessed participation rates and compared participants to nonparticipants on demographic, behavioral, and attitudinal factors.

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Main Results:

  • Correspondence-based health education programs were preferred over face-to-face formats.
  • Participation rates for program offerings ranged from 0% to 16%.
  • Participants were health-conscious, with higher education and income levels, favoring minimal-contact programs.

Conclusions:

  • Community members are receptive to low-cost, minimal-contact exercise and weight control programs.
  • Future research should explore strategies to enhance participation in brief or minimal-contact programs.
  • Targeting hard-to-reach, high-obesity-risk groups is essential for future intervention development.