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Related Experiment Videos

Marketing a medical group practice.

J R Strehlow

    Medical Group Management
    |October 9, 1978
    PubMed
    Summary

    Establishing a successful marketing program requires a fundamental commitment to sustained group growth. The subsequent phase involves actively implementing strategies to achieve this objective.

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    Area of Science:

    • Healthcare Management
    • Marketing Strategy

    Background:

    • Effective marketing is essential for healthcare organizations.
    • Sustaining group growth is a key objective for managers and physicians.

    Purpose of the Study:

    • To emphasize the foundational importance of commitment to group growth in marketing initiatives.
    • To outline the sequential steps in developing a healthcare marketing program.

    Main Methods:

    • Conceptual framework development.
    • Literature review on marketing principles in healthcare.

    Main Results:

    • Commitment to sustained group growth is the prerequisite for marketing success.
    • Actionable strategies are necessary to realize growth objectives.

    Conclusions:

    • A foundational commitment to growth is critical before implementing marketing tactics.
    • Managers and physicians must prioritize and actively pursue growth strategies.