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Related Experiment Videos

Beyond TV: Viewdata & its potential for fund raising.

B Powell

    Fund Raising Management
    |August 10, 1979
    PubMed
    Summary
    This summary is machine-generated.

    Viewdata, an information service linking computers and TVs, shows potential to transform American fundraising. UK charities using this system have already achieved significant success, indicating future benefits for US organizations.

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    Area of Science:

    • Information Science
    • Nonprofit Management
    • Technology Adoption

    Background:

    • The emergence of interactive information services like Viewdata offers new communication channels.
    • Charitable organizations continuously seek innovative methods to enhance fundraising efforts and donor engagement.

    Purpose of the Study:

    • To explore the potential impact of Viewdata on American fundraising practices.
    • To present successful applications of Viewdata in charitable fundraising based on UK case studies.

    Main Methods:

    • Analysis of Viewdata technology and its functionalities.
    • Review of case studies from two UK charitable organizations utilizing Viewdata for fundraising.

    Main Results:

    • Viewdata has demonstrated success in facilitating fundraising activities for UK charities.

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  • The system's interactive nature and accessibility present significant opportunities for donor outreach and contribution processing.

    • Conclusions:

    • Viewdata is poised to revolutionize American fundraising by offering a novel and effective platform.
    • The successful implementation in the UK provides a strong precedent for its adoption and benefits in the US nonprofit sector.