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Related Experiment Videos

Where have all the donors gone?

R M Cunningham

    Trustee : the Journal for Hospital Governing Boards
    |January 12, 1980
    PubMed
    Summary
    This summary is machine-generated.

    Hospital philanthropy will persist despite societal shifts. While some predict a decline in its share of charitable giving, other factors suggest potential growth for hospital fundraising efforts.

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    Area of Science:

    • Healthcare Management
    • Philanthropic Studies

    Background:

    • Hospital philanthropy is a significant funding source.
    • Societal changes may impact traditional fundraising models.

    Purpose of the Study:

    • To analyze the future trajectory of hospital philanthropy.
    • To explore factors influencing its potential growth or decline.

    Main Methods:

    • Qualitative analysis of trends in healthcare philanthropy.
    • Review of expert opinions and observational data.

    Main Results:

    • Hospital philanthropy is expected to adapt rather than disappear.
    • Conflicting trends exist regarding its future share of charitable donations.

    Conclusions:

    • The future of hospital philanthropy is dynamic, with potential for both challenges and opportunities.
    • Strategic adaptation may be key to sustaining and growing hospital fundraising.