A note on choosing a service provider from telephone listings: focus on community mental health centers

178 college students searched telephone directories with instruction to find help for a friend with a serious emotional problem. There were no significant differences between white and yellow pages or between fine or bold print in the relative frequency with which CMHCs were found. The most important listing in the white pages was "Mental Health Center" and in the yellow pages was under "Clinics." More than two listings did not increase the relative frequency with which CMHCs were found and listed by a proper name was effective only in the absence of generic names.