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Related Experiment Videos

Do patients read breast self-examination booklets?

J Turner, R Blaney, G Irwin

    Health Education Journal
    |December 12, 1980
    PubMed
    Summary
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    Most women read breast cancer self-examination literature. Over 15% of women changed their behavior after reading the booklet, indicating campaign success. A larger study is in progress.

    Area of Science:

    • Public Health
    • Health Communication

    Background:

    • Effective health campaigns require audience engagement with provided materials.
    • Breast cancer self-examination (BCSE) campaigns aim to increase early detection through regular checks.

    Purpose of the Study:

    • To assess the readership of literature distributed as part of a breast cancer self-examination (BCSE) campaign.
    • To evaluate the impact of this literature on women's health behaviors.

    Main Methods:

    • A study was conducted on a group of women who received BCSE literature.
    • Readership was quantified, and behavioral changes were recorded.
    • Qualitative indicators were also used to infer literature engagement.

    Main Results:

    • A high percentage of women (90.6%) reported reading the BCSE booklet.

    Related Experiment Videos

  • A significant proportion (15.9%) of these women altered their behavior, presumably due to the literature.
  • Additional non-numerical data supported the conclusion that the literature was read.

    • Conclusions:

    • The literature produced for the breast cancer self-examination campaign was widely read by the target audience.
    • A notable percentage of women modified their behavior, suggesting the campaign's potential effectiveness.
    • Findings support the continuation and expansion of such health communication strategies.