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Related Experiment Videos

Marketing medical groups.

R E MacStravic

    Medical Group Management
    |August 9, 1981
    PubMed
    Summary
    This summary is machine-generated.

    Marketing in medical group management is a recent but significant development. Its strategic application extends beyond advertising to encompass crucial decisions for the group's overall success and survival.

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    Area of Science:

    • Medical Group Management
    • Healthcare Marketing Strategy

    Background:

    • Marketing's presence in medical group management literature is recent.
    • Current discussions often focus narrowly on new program development and public relations.

    Purpose of the Study:

    • To broaden the understanding of marketing's role in medical group management.
    • To highlight marketing's potential impact on essential group operations and strategic planning.

    Main Methods:

    • Literature review and conceptual analysis.
    • Exploration of marketing principles within the healthcare context.

    Main Results:

    • Marketing's application in medical groups is often limited to specific functions like advertising.
    • The full potential of marketing encompasses strategic decision-making and operational management.

    Conclusions:

    • Marketing offers a comprehensive framework for enhancing medical group success.
    • A broader application of marketing is vital for the prosperity and survival of medical groups.