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Marketing via extended hours.

R C Bohlmann

    Medical Group Management
    |August 9, 1981
    PubMed
    Summary
    This summary is machine-generated.

    Group practices offering extended hours gain a competitive advantage. This strategy enhances patient retention and attracts new patients by meeting community needs for after-hours care.

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    Area of Science:

    • Healthcare Management
    • Business Strategy in Medicine

    Background:

    • Traditional healthcare access is limited by standard operating hours.
    • Hospital emergency rooms and minor emergency clinics are primary after-hours care options.
    • There is a community need for accessible healthcare beyond traditional hours.

    Purpose of the Study:

    • To evaluate the competitive impact of extended hours for group medical practices.
    • To assess the effect of extended hours on patient retention and acquisition.
    • To understand how group practices can leverage extended hours for growth.

    Main Methods:

    • Analysis of group practices offering extended hours versus those with traditional hours.
    • Comparison of patient retention rates between different practice models.

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  • Assessment of new patient generation in practices with extended service hours.

    • Main Results:

    • Group practices with extended hours demonstrate a competitive edge.
    • Extended hours lead to significant patient retention.
    • Practices offering extended services attract a new patient base.

    Conclusions:

    • Extending practice hours is a viable strategy for healthcare groups.
    • Meeting community needs for after-hours care drives business growth.
    • Extended hours improve market position against emergency rooms and minor clinics.