Some thoughts on reading the physician market

Marketing to physicians is still the key to a hospital's well being. This is anything but an exact science, but it does have its roots in data collection and research. The best way to market to physicians is to meet their expectations of the hospital and seek the cooperation of the physicians in getting the word out on new programs and services to their patients. The more the hospital can promote the physician out front with his or her patients, the more likely it is that those physicians will support the promotional efforts of the hospital.