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Mission builds hope, faith, income for polio hospital
Fund Raising Management
|August 9, 1980
Abstract:
A massive outbreak of polio in Bethlehem, Israel was the impetus that led the Holy Land Christian Mission to spark a drive to build a hospital facility there. Through a carefully planned direct mail campaign, face-to-face solicitation, and commitment, the overall total cash income for the campaign's first three months was up 161%.