consumer preparedness, knowledge, and opinions about practices and regulations of the funeral industry

This study focuses on consumers' level of knowledge, opinions, and degree of preparedness concerning selected practices and regulations of the funeral industry. Questionnaires were returned by 75 percent of the sample of faculty and staff at a large university. Opinions of respondents rejected the status quo concerning various practices and regulations of the funeral industry, indicating a desire to support newly suggested changes in the industry. Preparedness scores indicated that almost 9 out of 10 of the respondents were quite unprepared for their own funerals. The mean achievement score regarding knowledge as measured by the Consumer Funeral Test, which was developed for this study, was 4.0, representing 57 percent correct. Significant statistical relationships existed between knowledge scores and the age, education, and sex of the respondents; those who were older and had more education scored higher, and men scored higher than women. No relationships existed, however, among knowledge, opinion, and preparedness scores and the demographic variables of age, education, income, sex, and religion, raising the fundamental question of the value of funeral information programs for consumers.