Through the eyes of the consumer. A look at marketing group practice

The marketing concept should be understood and practiced in varying degrees by all medical groups; otherwise, growth is left to chance. Operating on this premise, the author has set forth a very clearly written description of the key components and general considerations of a long-range marketing plan. The managerial functions of a plan are presented, as well as controllable and uncontrollable factors, and the needs and associated risks of various marketing growth strategies. Within this discussion, the administrator will find a framework for evaluating his particular situation and planning for the future.