Related Experiment Video
Updated: Oct 22, 2026

E-Patient Counseling Trial (E-PACO): Computer Based Education versus Nurse Counseling for Patients to Prepare for Colonoscopy
Published on: August 1, 2019
Knowledge gap effects in a health information campaign
Abstract:
The evaluation of a campaign to increase cardiovascular health knowledge indicates that within the treatment community, education was a significant predictor of knowledge before the campaign but was not a significant predictor after the campaign. Two variables related to motivation to acquire information about cardiovascular health (age and perceived threat of heart attack) were not significant predictors of knowledge before the campaign but were significant predictors afterwards. These results suggest that the infusion of information into a social system via the mass media can close as well as open knowledge gaps and that motivation to acquire information in a specific knowledge domain is a factor controlling gap effects.
Related Concept Videos
Health Literacy
Barriers to Effective Communication II
Cultural barriers:
Differences in values, beliefs, religion, knowledge, and tradition can significantly impact communication. Awareness of nonverbal cues is critical, especially when conversing with a patient from a different culture. What appears appropriate in one culture may be inappropriate in another.
Semantic barriers:
As a result of their tendency to use...
Health Information Technology and Healthcare Information System
Health Information Technology, commonly called HIT, integrates advanced information systems and technology in healthcare settings. Its primary functions include:
Models of Health Promotion and Illness Prevention II
The agent-host-environment model states that disease results from...
Models of Health Promotion and Illness Prevention I
The health belief model (HBM) attempts to predict health-related behavior in specific belief patterns. According to the HBM, a person's...
Levels of Health Promotion and Illness Prevention
In primary prevention, actions taken before disease onset prevent the disease from...