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Related Experiment Videos

Involve physicians in marketing.

G T Randolph, K M Baker, C A Laubach

    Medical Group Management
    |June 9, 1984
    PubMed
    Summary
    This summary is machine-generated.

    A marketing approach, with physician support, can solve healthcare management issues. Geisinger Medical Center

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    Area of Science:

    • Healthcare Management
    • Marketing in Medicine

    Background:

    • Medical group practices face daily operational challenges.
    • Physician support is crucial for implementing new strategies, especially marketing approaches.

    Purpose of the Study:

    • To demonstrate how a marketing approach can address common problems in medical group practices.
    • To highlight the importance of physician involvement in successful marketing initiatives.

    Main Methods:

    • The Department of Cardiovascular Medicine at Geisinger Medical Center utilized a marketing strategy.
    • The approach incorporated elements like patient mix, population distribution, and research to gain physician buy-in.

    Main Results:

    • The marketing approach was successfully applied to tackle a patient appointment backlog.

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  • Physician involvement was key to achieving a positive outcome.

    • Conclusions:

    • Marketing strategies, when broadly contextualized and supported by physicians, can effectively solve operational problems in medical practices.
    • The Geisinger Medical Center case illustrates a successful model for physician-led marketing solutions in healthcare.