The feedback research approach to evaluation: a method to increase evaluation utility

Area of Science:

• Program evaluation
• Organizational psychology
• Health services research

Background:

• Evaluation results are often underutilized by professionals.
• Identifying program effectiveness can be challenging.
• Existing evaluation frameworks may not fully capture program utility.

Purpose of the Study:

• To propose and describe the feedback research approach.
• To demonstrate the utility of feedback research in program evaluation.
• To guide further program development using evaluation insights.

Main Methods:

• Describing the feedback research approach.
• Illustrating its application in a corporate health improvement program evaluation.
• Analyzing evaluation data to inform program adjustments.

Main Results:

• The feedback research approach provides valuable information beyond standard evaluation.
• It helps identify areas for program improvement even when initial effectiveness is not demonstrated.
• The approach facilitates a deeper understanding of the problem the program aims to address.

Conclusions:

• The feedback research approach enhances the usefulness of evaluation findings.
• It is particularly beneficial for programs lacking clear effectiveness.
• This method supports iterative program development and client guidance.