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Related Experiment Videos

Accurate, thorough research nets bigger prospect dollars.

M A Bendixen

    Fund Raising Management
    |March 11, 1985
    PubMed
    Summary

    Boost your fundraising success by improving your research skills. Community librarians offer accessible resources to help you solicit donations more effectively.

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    Area of Science:

    • Nonprofit Management
    • Information Science

    Background:

    • Effective fundraising relies heavily on robust research.
    • Identifying potential donors and understanding their interests is crucial for successful solicitations.

    Purpose of the Study:

    • To highlight the importance of research skills in fundraising.
    • To demonstrate how community reference librarians can aid in developing these skills.

    Main Methods:

    • The study emphasizes leveraging community reference librarians as a resource.
    • It suggests developing personal research competencies.

    Main Results:

    • Enhanced research skills directly correlate with increased successful fundraising solicitations.
    • Community librarians provide accessible and valuable support for skill development.

    Conclusions:

    • Investing in research skills is a direct pathway to improved fundraising outcomes.
    • Librarians are an underutilized but powerful asset for nonprofit professionals seeking to enhance their research capabilities.

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