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A system approach to new service development for hospitals
Health Care Strategic Management
|April 10, 1985
Summary
Developing new hospital services requires a systematic approach. This involves assessment, development, and execution phases to ensure successful consumer service programs.
Area of Science:
- Healthcare Management
- Service Innovation
- Hospital Administration
Background:
- Successful implementation of new consumer services in hospitals necessitates a structured methodology.
- Understanding the interplay between healthcare delivery systems, service offerings, and market dynamics is crucial.
Purpose of the Study:
- To outline a systematic approach for developing new consumer services in hospitals.
- To detail the three core phases: assessment, development, and execution.
- To emphasize the importance of communication and marketing throughout the service development lifecycle.
Main Methods:
- Presentation of a three-phase model for new service development: assessment, development, and execution.
- Analysis of the interactions among healthcare delivery, service characteristics, and market factors.
- Highlighting the continuous need for strategic communication and marketing.
Main Results:
- A clear, phased approach (assessment, development, execution) facilitates successful new service implementation.
- Effective integration of service development with healthcare system capabilities and market demands is vital.
- Consistent communication and marketing efforts are essential at all stages.
Conclusions:
- A systematic, phased approach is critical for successful hospital service development.
- The evolution of healthcare delivery, service design, and market considerations must be managed cohesively.
- Effective communication and marketing are integral to the entire new service development process.