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Related Experiment Videos

Dealing with the media: CEOs' perceptions.

P E Fitzgerald, L Embrey-Wahl

    Health Progress (Saint Louis, Mo.)
    |February 9, 1986
    PubMed
    Summary
    This summary is machine-generated.

    Health care executives often feel unprepared to interact with the media due to perceived misinformation and lack of understanding. Addressing these communication gaps is crucial for an informed public.

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    Area of Science:

    • Health Care Management
    • Media Relations
    • Organizational Communication

    Background:

    • Health care executives express significant concerns regarding media interactions.
    • Perceived media's lack of understanding and information on health care issues is a primary worry.

    Purpose of the Study:

    • To investigate health care executives' perceptions of media interactions.
    • To identify factors influencing these perceptions, such as hospital size and public relations function.

    Main Methods:

    • A survey was conducted among 175 health care institutions.
    • Data were analyzed based on hospital size and the presence of a public relations department.

    Main Results:

    • Executives perceive a lack of preparedness, fear being misquoted, and distrust the media.

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  • Larger institutions' CEOs more frequently perceive media misunderstanding; concerns decrease with hospital size.
  • A public relations function does not eliminate perceived miscommunication.

    • Conclusions:

    • Healthcare providers must proactively address communication challenges with the media.
    • Educational initiatives for both media and executives are recommended to improve understanding and cooperation.
    • Enhanced communication skills and media education are vital to prevent public misinformation.