Therapeutic pampering

Some might view catering to patient wants and desires as a recent marketing necessity that competes or even conflicts with traditional obligations to render quality patient care. Studies have demonstrated, however, the "pampering" patients adds significantly to quality as measured by patient attitudes and even outcomes of care. Continuity and compliance are both enhanced through intelligent pampering. It is in the best interests of both patients and professionals to identify and respond to patient wants and desires as well as needs. Specific patterns of patient-professional interaction that promote satisfaction are presented. The best approach to pampering, however, requires research into the very patients being and intended to be served, in addition to relying on published literature and our own insights.