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Related Experiment Videos

Marketing your services.

J R Lee

    Journal of Mental Health Administration
    |January 5, 1987
    PubMed
    Summary
    This summary is machine-generated.

    Healthcare marketing concepts enhance service delivery and resource acquisition. Understanding marketing processes helps managers increase market share and achieve organizational goals.

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    Area of Science:

    • Healthcare Management
    • Marketing in Healthcare

    Background:

    • Debate exists among healthcare managers regarding the effectiveness of marketing in service provision.
    • Marketing concepts are increasingly recognized for their potential role in healthcare administration.

    Purpose of the Study:

    • To explore the utility of marketing concepts as management tools in healthcare.
    • To determine how marketing understanding can aid managers in achieving organizational objectives.

    Main Methods:

    • Conceptual analysis of marketing principles applied to healthcare management.
    • Discussion of how marketing strategies can influence market share and resource allocation.

    Main Results:

    • Marketing concepts offer valuable tools for healthcare managers to improve service delivery.

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  • A clear understanding of marketing processes empowers managers to pursue strategic goals.

    • Conclusions:

    • Marketing is a viable management tool for healthcare organizations aiming for growth and resource enhancement.
    • Effective marketing strategy implementation is crucial for healthcare managers to increase market share and secure resources.