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Abstract:
America is aging. There are more people over 65 than under 25 for the first time in history, and the age of the average American is increasing daily. As the baby boomers become the soon-to-be-elderly, they bring with them enough economic and political clout to be able to force change. This "gerontology revolution" will create demands for new and altered services, new marketing strategies, new arenas for competition, and as is often the case, new opportunities for those prepared. The time has come for medical groups to face the future of gerontology in a more proactive fashion--with new and effective programs for both the advantaged and the disadvantaged elderly.