Targeting consumer needs through marketing research

Often, psychologists develop surveys as a means of gathering data. Surveys are lists of questions to be answered by research participants, and can be delivered as paper-and-pencil questionnaires, administered electronically, or conducted verbally. Generally, the survey itself can be completed in a short time, and the ease of administering a survey makes it easy to collect data from a large number of people.

In cross-sectional research, a researcher compares multiple segments of the population at the same time. If they were interested in people's dietary habits, the researcher might directly compare different groups of people by age. Instead of following a group of people for 20 years to see how their dietary habits changed from decade to decade, the researcher would study a group of 20-year-old individuals and compare them to a group of 30-year-old individuals and a group of 40-year-old...

Abraham Maslow's theory of motivation, introduced in 1943, is widely known as the "Hierarchy of Needs." This theory posits that human needs are arranged in a hierarchical structure, starting with basic survival needs and progressing toward more complex psychological and self-fulfillment desires. The hierarchy is typically a pyramid, and the lower needs must be satisfied to reach the next level.
At the pyramid's base are physiological needs, including food, water, and shelter...