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Related Concept Videos

Surveys02:16

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Often, psychologists develop surveys as a means of gathering data. Surveys are lists of questions to be answered by research participants, and can be delivered as paper-and-pencil questionnaires, administered electronically, or conducted verbally. Generally, the survey itself can be completed in a short time, and the ease of administering a survey makes it easy to collect data from a large number of people.
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In cross-sectional research, a researcher compares multiple segments of the population at the same time. If they were interested in people's dietary habits, the researcher might directly compare different groups of people by age. Instead of following a group of people for 20 years to see how their dietary habits changed from decade to decade, the researcher would study a group of 20-year-old individuals and compare them to a group of 30-year-old individuals and a group of 40-year-old...
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Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
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Targeting consumer needs through marketing research.

J M Inguanzo

    Trustee : the Journal for Hospital Governing Boards
    |October 7, 1986
    PubMed
    Summary
    This summary is machine-generated.

    Marketing research is crucial for hospitals navigating today's uncertain market. It helps identify key consumer needs to improve hospital communications and services.

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    Area of Science:

    • Healthcare Management
    • Marketing Research
    • Consumer Behavior

    Background:

    • Hospitals face increasing market uncertainty.
    • Effective communication is vital for hospital success.
    • Understanding consumer priorities is essential.

    Purpose of the Study:

    • To examine the role of marketing research in healthcare.
    • To demonstrate how marketing research improves hospital communications.
    • To identify consumer priorities for hospital services.

    Main Methods:

    • Literature review on healthcare marketing.
    • Analysis of consumer research methodologies.
    • Case study examples (implied).

    Main Results:

    • Marketing research identifies high-priority consumer needs.
    • Data-driven insights enhance internal and external communications.
    • Targeted programs and services can be developed.

    Conclusions:

    • Marketing research is a strategic tool for hospitals.
    • It enhances hospital competitiveness and consumer relevance.
    • Effective communication strategies stem from understanding consumer needs.