Caution: business opportunity ahead

Increasing competition in the market for health care services has led many providers to contemplate activities that would not have received consideration a decade ago. Entrepreneurial in nature, these endeavors require a form of business analysis with which many health care administrators are unfamiliar. Evaluation of health care business opportunities should include consideration of market perspective, relative difficulty of implementation and execution, likely response of competition, and unique aspects of the entrepreneurial personality when found in traditional health care organizations.