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Related Experiment Videos

Product line management: organization makes the difference.

D J Patterson, K A Thompson

    Healthcare Financial Management : Journal of the Healthcare Financial Management Association
    |January 10, 1987
    PubMed
    Summary

    Healthcare organizations can improve by adopting the best product line management model. An analytical framework helps select and implement market, distribution, or strategic business unit management for successful change.

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    Area of Science:

    • Healthcare Management
    • Organizational Strategy
    • Product Line Management

    Background:

    • Product line management is increasingly relevant in healthcare.
    • Existing models include market, distribution, and strategic business unit management.
    • Each model offers distinct advantages for healthcare organizations.

    Purpose of the Study:

    • To present dominant product line management models in healthcare.
    • To introduce an analytical framework for model selection.
    • To guide organizations in implementing the most suitable model for successful change.

    Main Methods:

    • Literature review of existing product line management models.
    • Development of an analytical framework for evaluation and implementation.
    • Discussion of benefits associated with each management model.

    Main Results:

    • Identification of three dominant product line management models: market, distribution, and strategic business unit management.
    • Demonstration of unique benefits offered by each model.
    • Presentation of a framework to aid in selecting and implementing the optimal model.

    Conclusions:

    • The choice of product line management model significantly impacts healthcare organizations.
    • An analytical framework is crucial for evaluating and implementing the best-fit model.
    • Proper model selection and implementation drive successful organizational change in healthcare.

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