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Marketing and logistical strategies for continuing education programs.

J J Mathews, C Arway

    Mobius
    |March 11, 1987
    PubMed
    Summary

    Understanding market behavior and employing marketing strategies help continuing education departments grow their market share and retain attendees. Key strategies include audience definition, topic selection, market analysis, and effective advertising.

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    Area of Science:

    • Continuing Education
    • Marketing Science
    • Audience Engagement

    Background:

    • Continuing education departments require effective strategies to maintain and grow market share.
    • Understanding attendee behavior is crucial for program development and marketing efforts.

    Purpose of the Study:

    • To explore how market behavior knowledge and marketing strategies can enhance continuing education.
    • To identify key components of a market-oriented approach for continuing education programs.

    Main Methods:

    • Analysis of market behavior factors including time, cost, and location.
    • Definition of target audiences and marketable topics.
    • Development of effective program advertisement strategies.

    Main Results:

    • Market-oriented strategies are essential for increasing market share.
    • Identifying target audiences and relevant topics drives program success.
    • Analyzing market dynamics informs strategic planning and advertising.

    Conclusions:

    • Implementing market-oriented strategies is vital for continuing education success.
    • A comprehensive approach encompassing audience, topics, market analysis, and advertising is recommended.

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