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Collecting and using strategic market data
Health Care Strategic Management
|June 9, 1987
Summary
Healthcare executives require precise employer market data. This article reviews focus groups, mail surveys, and telephone surveys for data collection and analysis.
Area of Science:
- Healthcare Management
- Market Research
- Data Collection Methods
Background:
- Accurate market data is essential for healthcare executives' strategic decision-making.
- Various data collection techniques exist for market analysis.
Purpose of the Study:
- To examine three primary methods for gathering employer market data.
- To outline the collection mechanics and potential applications of the data.
Main Methods:
- Focus groups
- Mail surveys
- Telephone surveys
Main Results:
- Each method offers distinct advantages for employer market data collection.
- Understanding collection mechanics is crucial for data quality.
Conclusions:
- The choice of data collection method impacts the utility of market insights.
- Effective data gathering supports informed healthcare market evaluation.