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Related Experiment Videos

Marketing mobile imaging services.

P McCue

    Applied Radiology
    |August 8, 1987
    PubMed
    Summary
    This summary is machine-generated.

    Radiologists and healthcare professionals are now marketing agents due to mobile imaging competition. This article shares marketing strategies for mobile imaging services, adapting to consumer advertising and physician referrals.

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    Area of Science:

    • Radiology
    • Healthcare Marketing
    • Mobile Health Services

    Background:

    • Increased competition in the mobile imaging sector.
    • Radiologists and healthcare professionals acting as service marketers.
    • Mobile imaging promotion via consumer advertising and physician referrals.

    Purpose of the Study:

    • To identify and share marketing lessons learned in the mobile imaging arena.
    • To provide insights for healthcare professionals navigating service marketing.
    • To address the evolving promotional strategies for mobile diagnostic services.

    Main Methods:

    • Analysis of marketing strategies in the mobile imaging market.
    • Review of promotional tactics including consumer advertising and physician outreach.

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  • Qualitative assessment of emerging marketing practices.

    • Main Results:

    • Healthcare professionals are increasingly involved in direct service marketing.
    • Mobile imaging services utilize a dual approach of consumer and professional marketing.
    • Adaptation to new marketing landscapes is crucial for service visibility.

    Conclusions:

    • The mobile imaging market necessitates proactive marketing by providers.
    • Understanding consumer and physician referral dynamics is key.
    • Lessons learned offer a framework for healthcare service promotion.