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Related Experiment Videos

[Dietary behavior and constraint by cost].

A Kling

    Annales De La Nutrition Et De L'Alimentation
    |January 1, 1976
    PubMed
    Summary
    This summary is machine-generated.

    Consumers say they dislike price increases, but actual purchasing behavior shows otherwise. This study reveals a gap between stated intentions and real-world buying habits for food commodities.

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    Area of Science:

    • Consumer Behavior
    • Behavioral Economics
    • Marketing Science

    Context:

    • Post-WWII economic shifts questioned Homo Economicus rationalism.
    • The Affluent Society context influenced consumer decision-making.
    • Current trends suggest a potential return to rationalism, though possibly superficial.

    Purpose:

    • To investigate the discrepancy between consumers' stated purchase intentions and actual purchasing behavior regarding food commodities.
    • To analyze consumer responses to price changes in a controlled experimental setting.

    Summary:

    • Two studies compared housewives' stated purchase intentions with their actual buying behavior across four price levels (+20%, -10%, -20%, normal).
    • Actual purchases were measured via a three-month controlled experiment in 15 supermarkets using a Latin square design.

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  • Purchase intentions were gathered through in-home interviews assessing willingness to buy at different price points.

    • Impact:

    • Highlights a behavioral gap where stated price sensitivity differs from actual purchasing decisions.
    • Provides empirical evidence on consumer response to price fluctuations in food markets.
    • Informs marketing strategies and economic models by differentiating expressed preferences from demonstrated behavior.