Planning for a healthier, more active senior market

The continuum of housing and care services for seniors offers growth potential for healthcare providers. But the services required of the healthy elderly are vastly different from the services hospitals typically provide. Real estate, financial, residential management, insurance, health, and social service considerations all drive the senior market. Defining the market needs and audience is just the beginning of the planning process. To position themselves to benefit from this new market, healthcare providers must respond to the housing choices seniors find attractive. This article is the first in a series of three articles on the senior housing industry. The second and third articles discuss financing alternatives and legal considerations.