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Related Experiment Videos

Members program targets the senior market.

C J Evashwick, W T Evashwick

    Health Care Strategic Management
    |January 10, 1988
    PubMed
    Summary
    This summary is machine-generated.

    Senior membership programs strategically position hospitals for older adults. These programs aim for long-term financial gains as members utilize hospital services.

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    Area of Science:

    • Healthcare Management
    • Geriatric Care
    • Strategic Marketing

    Background:

    • Older adults represent a significant demographic in healthcare utilization.
    • Hospitals can leverage strategic programs to engage this population.
    • Senior membership programs offer a framework for patient acquisition and retention.

    Purpose of the Study:

    • To explore the strategic advantages of senior membership programs for hospitals.
    • To examine how these programs facilitate initial patient linkage and long-term financial benefits.
    • To understand the role of such programs in market positioning among older adults.

    Main Methods:

    • Analysis of healthcare market strategies targeting senior populations.
    • Review of hospital service utilization patterns among older members.

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  • Assessment of financial models for senior-focused healthcare programs.

    • Main Results:

    • Senior membership programs enhance hospital strategic positioning.
    • Initial engagement is achieved through diverse healthcare services.
    • Long-term financial growth is projected from member utilization of inpatient and other services.

    Conclusions:

    • Senior membership programs are effective for hospitals targeting older adults.
    • These programs foster patient loyalty and drive financial returns.
    • Strategic engagement with seniors is crucial for healthcare market success.