Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Experiment Videos

Relational database telemanagement.

A R Swinney

    Computers in Healthcare
    |April 9, 1988
    PubMed
    Summary
    This summary is machine-generated.

    Baylor Health Care System developed a marketing response tracking system to manage customer data. This system enhances marketing program control and analysis for better business insights.

    Related Concept Videos

    You might also read

    Related Articles

    Articles linked to this work by shared authors, journal, and citation graph.

    Sort by
    Same author

    Telemarketing + data base = results.

    Texas hospitals·1987
    Same journal

    CHIM (Center for Healthcare Information Management) survey shows confidence in EDI, CPR technologies.

    Computers in healthcare·1993
    Same journal

    Product overview hotlist. Integration tools.

    Computers in healthcare·1993
    Same journal

    Trend or fad? Acquisitions rock healthcare I/S industry.

    Computers in healthcare·1993
    Same journal

    Memorial Sloan-Kettering cures paperwork problems with document imaging.

    Computers in healthcare·1993
    Same journal

    Ten questions worth asking about mobile computing.

    Computers in healthcare·1993
    Same journal

    CIH survey confirms communications networks as vital healthcare technologies.

    Computers in healthcare·1993
    See all related articles

    Area of Science:

    • Health Care Administration
    • Marketing Analytics
    • Database Management

    Background:

    • Baylor Health Care System faced challenges in controlling and tracking marketing program responses.
    • Effective data management and analysis were crucial for understanding customer engagement.

    Purpose of the Study:

    • To develop a system for capturing, storing, and managing marketing responses.
    • To build a comprehensive database of current customers and future prospects.

    Main Methods:

    • Implementation of a new data management system within the marketing department.
    • Systematic capture and storage of all marketing program responses.

    Main Results:

    • Established a centralized system for marketing response data.

    Related Experiment Videos

  • Enabled better tracking and analysis of marketing campaign effectiveness.

    • Conclusions:

    • The developed system provides enhanced control and analytical capabilities for marketing initiatives.
    • Improved data management supports strategic decision-making in healthcare marketing.