Demand forecasting and targeting of MRI services

As more hospitals acquire MRI and freestanding diagnostic imaging centers proliferate, strategies to develop market share must be combined with financial projections from the forecast of demand for MRI services. The second-generation MRI projection method developed by the American Hospital Association provides detailed estimates of inpatient and outpatient CT and MRI scans for 229 international Classification of Diseases codes, which can be used to target specific practitioners and product lines for MRI services.