A product design approach to hospital staffing

This article briefly suggested that a marketing perspective may aid hospital administrators and nursing directors in meeting their RN staffing needs. It proposes that adoption of the marketing concept (i.e., being responsive to the needs and wants of the relevant public) will help diminish the shortage of qualified RNs being experienced today. Other specific marketing tools may further aid in implementing the consumer orientation in such institutions. Additional research should further investigate the extent to which such marketing approaches can help in overcoming the problems the health care field is facing today.