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Building a data architecture.

D C Canfield

    Computers in Healthcare
    |July 8, 1988
    PubMed
    Summary
    This summary is machine-generated.

    Product line management in healthcare faces significant obstacles. This study identifies key challenges and proposes a method to overcome them for successful implementation.

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    Area of Science:

    • Healthcare Management
    • Marketing Strategy
    • Information Systems

    Background:

    • Product line management (PLM) is a common marketing strategy in various industries.
    • Its application in healthcare is less established, presenting unique challenges.
    • Hospital Management Information Systems (MIS) professionals are key stakeholders in adopting new management tools.

    Purpose of the Study:

    • To explore the feasibility of implementing product line management in healthcare settings.
    • To identify major obstacles hindering the success of PLM in hospitals.
    • To propose strategies for overcoming these identified hurdles.

    Main Methods:

    • Qualitative analysis of challenges faced by a hospital MIS professional.
    • Review of existing marketing and healthcare management literature.

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  • Development of a conceptual framework for PLM implementation in healthcare.

    • Main Results:

    • Key obstacles include resistance to change, lack of clear ROI metrics, and integration issues with existing systems.
    • Interdepartmental communication and alignment are critical success factors.
    • Successful PLM requires a strategic approach tailored to the healthcare environment.

    Conclusions:

    • Product line management is a viable but challenging marketing tool for healthcare.
    • Overcoming identified obstacles requires strategic planning, stakeholder buy-in, and robust information systems.
    • Further research is needed to validate proposed methods in diverse healthcare settings.