Amenities: a "touch of home" away from home

Amenities have come a long way from the simple bar of soap and little plastic bottle of shampoo that awaited each new arrival in most hotel and motel rooms. They are now a virtual necessity and important marketing tool for both the hospitality and health care fields. The variety of amenities is also increasing, with everything from bathrobes to blow dryers becoming available in different areas. The term "amenities" also now applies to more conceptual and intangible items; the things you can see and hear, as well as use to wash your hair. Teri E. Unsworth is vice president of market development with Guest Supply Inc., headquartered in North Brunswick, N.J., which is one of the largest manufacturers and suppliers of amenities in the nation. Ms. Unsworth discussed with Executive Housekeeping TODAY the changing role and varieties of amenities in the marketplace today.