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Related Experiment Videos

Evaluating researchers for the project.

E Barron

    Health Care Strategic Management
    |June 8, 1988
    PubMed
    Summary
    This summary is machine-generated.

    This study details selecting market research vendors for a geriatric care initiative. It follows up on securing internal support for the marketing plan.

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    Area of Science:

    • Healthcare Marketing
    • Geriatric Care Services

    Background:

    • This article is the second in a series detailing a system-wide geriatric-care marketing initiative.
    • The previous article discussed obtaining internal market segment involvement.

    Purpose of the Study:

    • To outline the process of issuing a request for proposal (RFP) to market-research vendors for a geriatric care marketing initiative.

    Main Methods:

    • Detailed the process of creating and distributing a request for proposal (RFP).
    • Focused on vendor selection for market research services.

    Main Results:

    • The process of vendor engagement through RFP issuance was successfully initiated.
    • Selection criteria for market research vendors were established.

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    Conclusions:

    • Effective vendor selection is crucial for the success of specialized healthcare marketing initiatives.
    • A systematic RFP process ensures thorough evaluation of market research partners.