Pharmacy newsletters--the journalistic approach

Pharmacy newsletters are an important communication tool for the majority of pharmacy operations across the country. They are used by pharmacists for basically two purposes: 1) to disseminate information to physicians, nurses and other hospital staff; and 2) for public relations. An enormous amount of time is spent by pharmacists in preparing newsletters but their effectiveness with respect to the above two purposes may vary from hospital to hospital. It is believed that a journalistic approach to the creation and publication of pharmacy newsletters can increase their effectiveness and acceptance by the hospital staff.